How to Crack Social Media: 3 Strategies To Put You Ahead of the Rest

How to Crack Social Media: 3 Strategies To Put You Ahead of the Rest

The #1 Brander & Marketer for Coaches, Trainers & Speakers



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25 years ago, if we were to have a conversation about what it takes to build a brand, it would likely consist of long talks about huge marketing budgets and a stern focus on ROI.

Then something happened. The internet was born and now all of a sudden what would have been taken months of planning and budgeting can now be done with the click of a button.

25 years later, 16-year-olds are creating followings of millions with virtually nothing other than a personality and an iPhone. And yet, most still can't figure out why.

What is it that these kids are doing that most aren't? I'll share three things they do that you can start implementing today.

 

1: Build a Community

Having a lot of followers is great. There's no doubt that having that sacred "k" next to a two or three-digit number will make your business look more credible.

But those followers should mean something much more than people who happen to have clicked "Follow" while visiting your page. And adding no value to your business.

What makes the 16-year-old Youtuber successful with social media is the fact he/she is building a real community where real people are being invited to engage everyday. "Thanks for watching, comment down below what you guys think."

Just because you're not vlogging, acting in skits, or making musical.ly videos, doesn't mean you should ditch building a community around your brand.

People go on social media to engage in a community and if it's obvious you're just another brand trying to sell stuff, you're going to sink with all the other brands that just don't get it.

Share stuff that matters, and your brand will matter too.

Which brings me to point #2..

 

2: Share Content People Actually Want to See

Content is kind of tricky..

By "content", I don't mean talking about how great your products/services are. Because no cares. Nobody spends their Youtube-watching hours watching ads for fun. So why would you purposely repel people from your business?

By "content" I mean sharing something that either helps people, entertains people, or make people think about something. Kind of like the things we all watch whenever we're distracted.

Since this is where people's attention is anyways, why not use this time to subtly include your product.

An example for someone trying to sell their fitness coaching services would be creating videos with free workouts and tips and every now and then, dropping a hint as to how you can help them further with personalized, 1-on-1 coaching.

You can even take this a step further - which brings me to point #3..

 

3: Get Other People To Share Your Brand

What's interesting about social media is that while it's often heavily regarded as not being "real life", there's many thing that happen in "real life" that are resembled in social media.

Nobody wants to be the first to try something new.

But when they see others doing it and getting results, customers start coming in like wildfire.

 

If you're a new brand, the way to offset this is by reaching out to people - like the 16-year-old Youtuber (if their audience is your audience) - and paying them to share your how great brand/products/services is.

They already have audience that trusts them and values their opinion - a community - and if you're new then you have nothing.

If they see that JohnSmith123 digs you, they're going to dig you too.

The ROI of this new kind of marketing - called "Influencer Marketing" - will be far greater than any kind of ad campaign you could ever roll out.

 

This isn't exclusive to people in the B2C (business-to-consumer) space either. A company that has the respect of Business Insider, Inc., or Forbes will always win the hearts of the tech firms that just so happens to need your IT Consulting.


About the author

Allan Costa-Block is the #1 Brander & Marketer for Coaches, Trainers & Speakers. He is the Founder & CEO of allancostablock.com


Need marketing help?

Want some advice, feedback, or just need some help? Let's get in touch.


YES, I NEED HELP







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